Bharatiya Janata party (BJP), which is leveraging social media and virtual world in a big way to come to power at the Centre, has now joined hands with VivaConnect to launch a new mobile application, called LiveTalk, to connect its leaders with mobile phone users.
VivaConnect’s LiveTalk powers live audio streaming of events over a simple phone call, wherein one has to call a published phone number and experience Live audio streaming of the event without any internet, smartphone, or subscription to special or premium add-on services. The caller enjoys this facility at the rate of a regular phone call without any extra charges. All one needs to have is a phone connection, be it a mobile or landline!
‘On the launch day more than 1 lakh unique callers dialed 02245014501 to hear Narendra Modi’s live speech at Ex-Servicemen Rally in Rewari,’ says Arvind Gupta, head of the BJP IT Cell.
Vikram Raichura, managing director of VivaConnect, says, ‘We are honored to be associated with BJP and showcase one more possibility on how by leveraging mobility one can extend overall reach and even cater to far flung areas to achieve mass involvement on a national and international scale.’