Nokia’s app store Ovi has come up with their download statistics, which reveals interesting download trends on legal digital music consumption in India at Ovi store in 2010.
On the Nokia Ovi Music Store, A R Rahman remains the most successful and downloaded Indian artist on it. In the most downloaded songs on the Nokia Ovi Store charts, Shakira was the most downloaded international artist for the year in the country.
Bollywood music is also very popular since the genre which goes by the name Bollywood received a lot of hits. In terms of popularity, the terms pop and rock were next in the list.
Jasmeet Gandhi, head services marketing, Nokia India says, “Music is an intrinsic part of the Indian society and we offer music for every age, gender, mood and situation. We earnestly hope the trend of legal digital downloads will continue to grow, giving the music industry the much needed boost.”
The most downloaded playback singers at Ovi store were Mamta Sharma who sang Munni Badnam Hui from the movie Dabangg; and Rahat Fateh Ali Khan.
In the music director category Pritam was topping the list.
International music is also very popular among the Indians and the other most downloaded singers after Shakira were Taylor Swift and Norah Jones.
With the advent of digital music stores including Ovi and iTunes, the legal market for music has received a huge boost. Last year, iTunes celebrated 10 billion downloads by releasing the list of ten most downloaded songs on iTunes platform.
The top singles in the chart were from Kesha, GaGa and Black Eye Peas, and the romantic ballads were not much behind either.