To differentiate itself in a mobile market full of handset makers, Nokia is attempting to form stronger connections with local application developers so that it may have a full arsenal of local apps.
Nokia has also clarified many Windows Phone 7 apps, which will not be exclusive to Nokia, and anyone with a handset running on Windows Phone 7 operating system will be able to access them.
Marco Argenti, senior vice president of developer and marketplace, Nokia, said to the Financial Times, “We are going to create opportunities for local developers, so there are more apps in general, and more local apps.”
This means that Nokia may create a cricket app for India; soccer app for Italy and so on. These apps will be promoted by the company at relevant places, both through offline and through online activities.
Indian users, hence, can now expect more localised apps such as health, education, travel and tourism. Usually, apps available in app marketplaces are more generalised and lack the regional touch.
For example, in India, though people have health apps these do not connect to doctors who can help in an emergency.