Nokia, Airtel tie up to offer Ovi Life Tools

Nokia and Bharti Airtel have partnered to launch Ovi Life Tools service targeted at providing Airtel’s mobile customers with access to relevant content on agriculture, education and entertainment.
With this association, Airtel subscribers will be able to activate Ovi Life Tools across areas that have network availability. They can subscribe to the service starting at Rs 10.
The Nokia Life Tools service enables subscribers to use agriculture services which include personalised agriculture related information, weather updates, crop advisory and market prices of their produce; education services which include English learning, general knowledge and exam preparation modules covering state and central boards; and entertainment services such as wallpapers, ringtones, ring back tones, games, jokes, news etc.
This service is available on a range of Nokia handsets including the popular entry level devices, and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.
Shireesh Joshi, chief marketing officer, mobile services, Bharti Airtel, said, “We hope that Ovi Life Tool becomes a key component of our emerging market portfolio, enabling easy access to information, enhancing productivity and improving the quality of life for our customers.”
V Ramnath, director, operator channel, Nokia India, added, “Our association with Bharti Airtel for Ovi Life Tools will provide us a strong distribution platform, enabling us to take the benefits of this transformational service to a much larger consumer base.”