Body: Navteq, a global provider of maps, traffic and location bases services data, has launched Navteq Destination Map, which will enable users to explore the interior spaces such as location of shops, escalator in large shopping centres.
Navteq Destination Map provides the layout for stairs and elevators, and guidance to handle various floor levels. Also, a feature called Virtual Connections offers clear guidance by recognising open areas. It includes restrictions to protect users from entering into emergency exit.
Tom Fox, vice president, Maps and Content Americas, Navteq, says, “We recognise that the interior of shopping centers is just the beginning. As future indoor positioning technologies are deployed, Navteq Destination Maps will support even more sophisticated applications like seeing where your friend is in the mall or how crowded a restaurant is in real-time”.
Initially, the company will focus on mapping large shopping centers in the US but plans to extend the product to other countries and include other types of indoor spaces in the future.
Navteq research reveals that 74 per cent of US consumers are very likely to use interior mapping functionality when outside of their local area, and roughly 40 per cent when local.
Currently, Destination Maps covers over 200 shopping malls in the US. The future expansion plans of more shopping malls and different types destinations include coverage in North America, Europe and Asia Pacific.