Motorola will soon release sleeker and cheaper WiFi-only tablets, its chief executive officer, Sanjay Jha, said. The company will focus on building a single brand for tablets and smartphones and on launching its products around the world faster than it has been.
“Price points move much faster than we anticipated. We needed to launch globally with WiFi much earlier. In the second half you will see us launch tablets with much more aggressive form factors, and much greater differentiation in terms of enterprise capability, in terms of multimedia and in terms of distribution,” Jha was quoted as saying by Droid-Life at the Oppenheimer Annual Technology & Communications Conference.
He also said that the upcoming tablet of the company, which is expected in the second half of the year, will feature the latest Ice Cream Sandwich version of Android. It will be the first device to do so. Motorola’s Xoom was notably the first device to feature Android Honeycomb.
Motorola seems to be taking a leaf from Samsung’s branding strategy. All of Samsung’s Android products are Galaxy devices. Motorola is planning a similar umbrella brand for Android devices and is likely to adopt the name ‘Kore’.