HomeNewsMotorola, HTC lead Android traffic on AdMob network

Motorola, HTC lead Android traffic on AdMob network

As per an AdMob report, Motorola and HTC were the top Android device companies, contributing 44 per cent and 43 per cent, respectively, to Android web traffic in March.

Motorola and HTC were the top Android device companies, contributing 44 per cent and 43 per cent, respectively, to Android web traffic in the AdMob network in March. Motorola was the leading Android manufacturer with 44 per cent share of traffic in the same month due to the popularity of its Droid and CLIQ models. HTC contributed 43 per cent of traffic, followed by Samsung at nine per cent. These findings are based on the AdMob Mobile Metrics Report for March. Android is the mobile operating system owned by Google.
AdMob is a USA-based mobile advertising platform that serves ads for more than 18,000 mobile websites and iPhone, Android, webOS, and Flash Lite applications. Each month, the AdMob Mobile Metrics Report aggregates usage data to provide insights into trends in the mobile ecosystem. The AdMob mobile usage share is calculated by the percentage of requests that are received by the AdMob network from a particular handset type.
The report shows that the diversity of devices in the Android ecosystem is increasing, driven by the launch of new devices from different manufacturers with various form factors, capabilities and operating system versions over the past seven months.
The report adds that Motorola Droid was the leading Android handset in March, generating 32 per cent of Android traffic, while the Google Nexus One drove only two per cent of Android traffic. It also said that 11 devices contributed 96 per cent of Android traffic in the AdMob network, up from two devices (HTC Dream and HTC Magic) in September last year. The three primary versions of the Android operating system drove maximum traffic in March 2010, with Android 1.5, Android 2.0/2.1 and Android 1.6, contributing 38 per cent, 35 per cent and 26 per cent of traffic respectively.
AdMob also highlights the fact that at least 54 per cent of Android traffic came from devices with a Qwerty keyboard.

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