Motorola became a known name in the wearable segment in 2015 when it introduced first-generation Moto 360 smartwatch and Moto 360 (2nd gen) in 2016. However, the exited the wearable segment citing lack of customer base making it not profitable for the business.
However, it seems that the company is back with 3rd generation of Moto 360 smartwatch all of a sudden, though it is not entirely made by Motorola. As per various reports, the latest smartwatch is made by a company known as eBuyNow, which is now a licensee partner. The company is known for licensing products for brands like Samsung, Toshiba, Panasonic and more.
Coming to the smartwatch, the Moto 360 (3rd gen) is loaded 1.2-inch OLED display with a screen resolution of 360 x 360 pixels. The smartwatch comes with the always-on feature as well. It has two physical buttons – one rotating crown used for navigation and a lower button to customise app launch shortcuts.
The latest smartwatch is powered by a Qualcomm Snapdragon Wear 3100 platform along with 1GB of RAM and 8GB of internal storage. The Moto 360 runs on WearOS by Google and it comes with 355mAh battery with fast charging support. It is loaded with other features like NFC, GPS and heart rate monitor. The smartwatch is priced at $350 (approx. Rs 24,700) it will be available in the US, Canada and the UK starting from December. There is no word on whether the latest smartwatch will hit the Indian shores or not.
With this, Motorola is now focusing on giving license to third-party vendors to sell its products. In India, the company partnered with Flipkart to launch its range of Smart TV. In return, the company works on a revenue-sharing model so that it can get some strong revenues without putting in many costs to its product.