Mocospace, a browser based social networking and gaming platform for mobiles, is gaining momentum fast with over 16 million registered users generating more than 3 billion page views per month.
Though not nearly as popular as Facebook or MySpace, Mocospace is now one of the largest mobile-only social networks and with features like mobile chat, instant messaging, photo and video sharing, forums, mobile blogging and free music, Mocospace is a compelling platform for social networking.
The best part of Mocospace is that it is free and can be accessed by any web-enabled mobile phone in the world.
Mocospace is also, focused on smartphone browser-based gaming, setting it apart from many other mobile gaming companies who only serve downloadable mobile apps. By building games that run directly from the mobile browser without apps having to be installed, developers can reach all web enabled mobile phones and more people are willing to try the game out.
And the focus on mobile browser is not misplaced. As Mark Donovan, the senior vice president of mobile at comScore says, "Although growth in application usage on smartphones continues to grab the spotlight in the mobile market, the audience using their mobile browser remains larger and is growing just as quickly,"
One of its HTML5 games called Stage Hero is a hit within a month of launch with over 350,000 average monthly users. Session times for the game average over 4 minutes and on average, each user has nearly 2.5 sessions every day. HTML5 is a new web standard which allows for embedding audio, video, graphics, and interactive documents in web pages without the need of plug-ins like Flash player.
The company's first mobile social game called Street Wars was launched in October last year and has more than 372,000 average monthly users. Mocospace plans to release new games on its platform through 2011.
"The revenue and popularity of our games business has exceeded our initial expectations, compelling us to scale our title catalog for 2011 and double the number of titles we plan to launch," said the chief executive officer of Mocospace, Justin Siegel, "We've seen a strong demand from members and new users as people are finding that games are a fun way to meet people and have fun on their phone."
Mocospace makes money with its virtual currency and through advertising, and mainly reaches the 18 to 34 years age demographic.
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