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Mobile ticketing to grow by 2015

Purchase and transport and entertainment ticket on mobile.

One in eight mobile subscribers internationally will either purchase bus, train, movies, art, or cinema tickets on their mobile phones, or get them delivered on their mobile phones, according to a research.

According to the Juniper research, more than 750 million subscribers will avail these services within four years. Presently, airline and train tickets in few countries delivered to mobile phones while the process of delivering tickets of festivals and cinemas are at the initial stages in the Japan, Central and Eastern Europe and Scandinavia.

Howard Wilcox, author of Mobile Ticketing Report, said, “Mmobile technology is moving the ticket machine into our pockets. Our research demonstrated that mobile ticketing will change the way that many people buy and obtain their regular, every day tickets that are mostly printed at the moment”.

“We foresee strong acceptance driven not only by airlines but also cinemas and some sports events: bar-coded boarding passes are a clear case in point,” adds Wilcox.
Only one in 20, out of the 230 million phones worldwide, purchase tickets from mobile phones. The research also suggests that the mobile delivery of ticket will see a rapid growth by 2013.

However, the mobile ticketing phenomenon is yet to gain steam in India. On booking the bus, train, or movie tickets, we get confirmation message on mobile only. Therefore, for collecting the ticket, a person has to visit the place personally.

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