With over 771 million mobile phone users in India, many small and big brands are seeing mobile marketing as a potent alternative to the existing modes of advertising and connecting with their consumers.
“The capability of the mobile to target users and reach the right audience in the best possible way that no other medium can provide is what makes this space exciting,” says Atul Satija, vice president and managing director, Asia Pacific, InMobi.
Mobile advertising is not just a marketing tool for the companies to send their message across to their customers but works as a source of information that keeps people updated about new developments.
In contrast to other modes of marketing, it allows more targeted advertisement which in turn saves money and time of both the company and the consumer.
Mobile marketing companies are also becoming aware of the likes and dislikes of their audience. Companies today prefer using non intrusive methods of advertising other than opting for bulk SMS or voice based messaging services.
According to Atul, “Using a non-intrusive method of advertisement works best. This form of advertisement can appear in form of a banner or a text advertisement which the user use as per his own discretion”.
Mobile marketing is a never ending and ever evolving field. Companies are finding out newer and smarter ways of sending information across to the audience.
“BLYK” a popular service adopted by Aircel recently is the perfect example of the innovations that are taking place in mobile marketing space. For those who don’t know about the BLYK, it is a popular network service in the United Kingdom based completely on mobile advertisement service where users get free talktime and SMS for seeing advertisements on daily or weekly basis.
With the launch of 3G services in India mobile Internet usage will soon see a growth in large numbers and same will be the case with the number of adopters for mobile marketing. The future scenario seems a little unclear as to what will happen and what we will see as far as mobile marketing goes is a thing for the future. Present day scenario is such that companies are working towards a solution where mobile marketing seems useful for both the company as well as the customer.