Mobeep, a mobile application store with various free mobile apps for major mobile platforms such as Android and Symbian, is set to make its debut in various countries this year including India.
“The Middle East, India, Latin America and Asia are regions that would be areas of focus as these emerging markets still remain at an early stage in the field of the mobile Internet business, and strong growth is expected for these markets,” said Mike Pearse, chief executive officer of Ozura World and Mobeep.
According to Mike, Mobeep’s expansion strategy will be based on the concept of ‘glocalisation’; fusing language compatibility with the latest mobile technology, thus providing global users with localised content for a more enjoyable, effective and efficient mobile app browsing experience.
The mobile application marketplace will reach $29 billion by 2015, according to a news report from the Phoenix Business Journal. This is another confirmation of the huge worldwide trend which is the proliferation of app stores. The mobile app market was $6.8 billion this year, the report said, but will grow steadily over the next four years to reach $29 billion.
Overall the market for mobile application is growing big and fast. In-Stat estimates mobile software application downloads to reach nearly $48 billion in 2015.
“Mobeep is a global product that reaches out to millions of users; nonetheless, we also strongly believe in localisation of contents as we understand that our user base is unique and diverse” said Mike.
Mobeep’s development team is currently working to extend the service on to other popular languages such as Japanese, Korean and Spanish in other countries so that the vision of bringing this global product to a localised form can be achieved.
Besides that, services and apps will be tweaked so that apps that are developed as a local based service will appear on the top as the user uses Mobeep’s personalized search engine.
“We realised that often local based service apps are ignored because they were not widely reviewed as compared to apps that are appealing to the international audience. So we have to take the step and promote local apps to the locals of their respective countries so that they can discover this hidden gem that will serve their daily routine as well as fulfilling certain necessities of theirs,” said Mike.