With 2.03 million requests for mobile number porting in June alone, companies like Tata Docomo are getting the hardest hit of the newly introduced mobile number portability (MNP) as per the study by Simplify360.
Out of all the people expressing or who have switched to other networks, 26 per cent of customers belong to Tata Docomo. However, only 4 per cent of people are willing to switch to Tata Docomo. As a result Tata Docomo has a net loss of 22 per cent of those switching networks using MNP.
According to the study by Simplify360, maximum percentage of customers are switching from Vodafone to other networks but unlike Tata Docomo, they have higher numbers of customers porting to Vodafone from other network. Among all the customers switching from one provider to another using MNP, 27 per cent of them are from Vodafone while Tata Docomo has 26 per cent share of the total switchers.
On the other hand Airtel is the highest gainer of the MNP. One in every five consumer planning to switch to other network indicated that they are likely to switch to Airtel. “Poor customer service is the main reason cited by customers for switching from one network to the other. 43 per cent of the customers analyzed indicates that they switch mainly because of poor customer service. This includes delayed and sometimes no response from customer care executives,” the study added.