Micromax today announced the launch of two new laptop series to its existing computing range- Micromax Ignite and Micromax Alpha. While the specification and price of Alpha have not been shared Ignite is priced at Rs 18,990 and will be available exclusively on Flipkart.
Micromax Ignite Laptop- LPQ61408W, runs on Windows 10 and has a 14-inch HD display. It is based on Intel Pentium Processor N3700 and it has a 4 GB of ROM along with 1TB of internal memory. On the battery front, it has a 4500 mAh unit. The laptop has 2 USB ports, I HDMI port and an Ethernet port as well.
Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said, “The decision to foray into newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high-performance, well-designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.â€
Micromax Alpha series of laptops will be launched in next two weeks and its pricing, as well as the specifications, will be unveiled closer to the launch.