To provide smartphone like social networking experience to feature phone users, Facebook has announced a tie up with MediaTek, a hardware devices and semiconductor chips provider.
As part of the deal, Facebook will come embedded with MediaTek’s mobile platform solutions, enabling users in emerging markets to access the social network via mobile devices that are available for an affordable price.
Devices based on MediaTek’s mobile platform solutions powered by MediaTek Runtime Environment (MRE) will have much deeper social network integration to offer features like syncing, quick upload in the future phones.
MediaTek has partnership with popular Indian mobile handset brands such as Spice and Micromax for the development and manufacturing of such cost efficient devices.
“Our new partnership with Facebook further reinforces MediaTek’s focus on providing differentiated services and value for handset brands, giving them the means to offer affordable, compelling and differentiated mobile solutions to consumers in key emerging markets such as India,” said Cheng-Te Chuang, corporate vice president of MediaTek.
Vaughan Smith, mobile partnerships and corporate development vice president of Facebook added, “Every phone should be social and we’re excited to be working with MediaTek to bring Facebook to more devices, in more markets around the world and helping users to connect and share anywhere, anytime.”
MediaTek is also working Cherry Mobile in the Philippines, and Nexian in Indonesia to roll out their mobile solutions in their respective markets (Nexian is owned by Spice Mobile of India).