MarQ, a sub-brand of Flipkart, has today announced the launch of a new range of air conditioners in India. Dubbed as Insignia, the series comes with a starting price of Rs 25,999 and it will be available for purchase from Flipkart starting April 10, 2019.
The new range of inverter air conditioners comes in different models ranging from 1.2-tonne with a 3-star rating, 1.5-tonne with a 3-star rating and 1.5-tonne with a 5-star rating. The latest air conditioners are loaded with a reflective, tinted mirror-finish panel that gives a premium look. The home appliances are loaded with Follow me technology, which basically detects the most appropriate temperature from the remote control, which serves as a remote thermostat.
The Insignia series also feature self-cleaning technology through which one can activate the four-stage cleaning process with a click of a button. The evaporator is cleaned through a cycle of frosting, defrosting, drying and sterilization.
The new range is loaded with 100 per cent copper condenser allowing energy saving without compromising on effective cooling. Then there is a Golden fin evaporator that prevents corrosion and ensures the longevity of the evaporator. The Insignia comes with a Self-Diagnosis technology that displays an error code in case of a glitch. The 1.2 ton variant of the Insignia AC was designed specifically keeping in mind that most new Indian homes are between 100-150 sq. ft.
“MarQ by Flipkart aims to address the Indian customer’s specific and varied needs while making the latest and best technology accessible to them at affordable prices. We have witnessed a growing trend amongst consumers looking for energy efficient and aesthetically pleasing ACs. With the Insignia range, customers will have access to ACs with sleek design & the latest technology, at very compelling prices. We will continue to listen to our customers on what they need and desire, and will continue to expand our product range to best serve them,” said Adarsh Menon, Vice President – Private Labels, Electronics, Furniture at Flipkart.