Loop Mobile has launched an SMS based mobile money service, in partnership with Zipcash card services, in Mumbai.
Loop Mobile subscribers can now use their mobile phone as a virtual wallet for mobile and utility services as electricity bill payments, prepaid recharges, digital TV recharge, online shopping, buying movie tickets and more. In addition, subscribers can also book travel tickets, avail gift vouchers or local deals and offers, all directly via the convenience of their mobile phone. In the future, this shall also be extended for using at restaurants.
The service is available by simple SMS commands and does not require the subscriber to replace his SIM card. Loop Mobile subscribers can visit the closest Loop Mobile Gallery to register for the mobile money service and load cash into their mobile wallets. Subscribers need to send an SMS “Money” to 51888 (toll free). Registering and managing a mobile money account is at no extra cost.
The mobile wallet service will be offered in association with ICICI Prudential, Birla Sun Life, Reliance Energy and e-commerce portals such as eBay India, HomeShop18, BookMyShow and RedBus.
Commenting on the launch, Surya Mahadevan, chief operating officer, Loop Mobile (India) Limited said, “Mobile phones have moved beyond vanilla voice communication, emerging as a tool for daily usage embedded within the user’s lifestyle. We are excited to announce the launch of Mobile Money which will help our customers make cashless payments through their mobile phones, anywhere, anytime in Mumbai.”