Loop Mobile, which provides GSM services in Mumbai, has introduced Mobile TV for its subscribers.
In addition to access to 40 channels, Loop Mobile TV will show IPL matches through special T-20 Cricket Pack priced at Rs 5 per day. The available Loop Mobile TV packs are: Mega Pack (all channels), T20 – 2011 Cricket Pack (till end May 2011), News Pack (popular news channels) and Entertainment Pack (popular music, movie and other channels).
To avail the services, prepaid subscribers can SMS TV to 50505 while postpaid users SMS to 50800.
As the official mobile network of Mumbai Indians, Loop Mobile subscribers will get exclusive content of MI Anthem ‘Ala Re’ to be downloaded as caller tunes, ringtones and others as wallpapers, videos and match trivia.
Customers can also participate in exciting contests and win autographed bats of MI players or win tickets to seven matches at Wankhede, the teleco has said in a press release.
Meanwhile, Loop Mobile has also announced the launch of ‘Bol Mumbai Bol’, under which subscribers are offered free Loop to Loop Mobile calls for a recharge of Rs 86. Other calls are charged at 30 paisa for local and STD at 50 paisa.
Commenting on the announcements, Surya Mahadevan, chief operating officer, Loop Mobile, said, “Our subscribers can now watch their favourite TV channels on their Loop Mobile phone. We are a Mumbai specialist and our association with Mumbai Indians carries forward our Mumbai connect by making the brand emotionally engaging for our subscribers. Through Mumbai Indians, Loop Mobile will provide its VAS offerings and specially developed content, trivia and contests, exclusively for subscribers thus giving us a competitive edge and enabling subscribers to connect with their favourite team. Prepaid subscribers can also recharge with Rs 86 and get free Loop Mobile local calls.”