Hungama, a digital entertainment company, and Bharti airtel have launched Mobile Music Concert, India’s first live concert on the mobile phone.
The first Mobile Music Concert featuring famous music directors Vishal and Shekhar will go Live on February 9 at Mehboob Studios in Mumbai at 5 pm. Airtel mobile customers across the country who have registered for the service will be able to hear the concert live on the mobile phone, and even make their song requests to Vishal and Shekhar from their phone.
To listen to the concert and to make song requests, airtel mobile customers from any part of the country, need to dial 50505 and pay a nominal sum of Rs 15 for registering and Rs 2 per minute for the duration of the call. The concert will also be streamed live as Webcast, on www.bollywoodhungama.com.
The service will be delivered through IVR (Interactive voice response), and will also be available in the video format through webcast .
Music Director Duo had a phenomenal success in 2010, with hits like with hits ‘Tujhe Bhula Diya’ and ‘Aas Paas Khuda’ from Anjaana Anjaani, ‘Sheila Ki Jawaani’ from Tees Maar Khan to music of I Hate Luv Stories.
Shekhar Ravjiani says, “We are really excited to be a part of the first ever concert taking place on the mobile, with a simulcast (simultaneous webcast) over the web. This is fantastic medium to reach out to all our listeners across the world.”
Siddhartha Roy, chief operating officer of Hungama.com said, “We see a huge potential in the consumption of entertainment content across video and voice. As user experiences on mobile and Internet become richer with better bandwidth as well as the launch of 3G, resulting in faster connectivity, thus driving greater consumption across various distribution channels.”