Paytm Mall has today announced its partnership with Lenovo and Intel to sell Lenovo laptops across online and offline channels. After the partnership, Paytm Mall will sell the laptops and customers can buy Lenovo products and receive faster deliveries from the brand’s local authorized sellers.
The company has more than 50 Lenovo exclusive stores across 20 Indian cities to sell on Paytm Mall. Customers can buy Lenovo laptops by scanning the Paytm Mall QR Code placed at Paytm Mall partner outlets. As a part of this, the Lenovo Ideapad 110 will be available for Rs 23,990 with offers worth the same amount.
Amit Sinha, Chief Operating Officer, Paytm Mall said, “Our aim is to enable brands to maximize their business by leveraging the massive reach of our platform. We are confident our partnership with Lenovo India will help drive greater sales for their offline distribution while ensuring their products are available to online shoppers as well.”
Rajesh Thadani, Executive Director – Consumer Business and Ecommerce, Lenovo India said, “Lenovo is the first to introduce Omni channel engagement in the PC category. We have always aimed at providing a differentiated experience to our consumers be it in services, retail or products. The Omni channel model is yet another differentiated route to help drive a seamless PC shopper experience. We believe this approach will help increase our growth and penetration in the Indian PC Market.”
Cekiel Danielson, Director – Asia Retail Sales at Intel said, “Intel, through our consumer PC portfolio, is constantly seeking opportunities to work together with the industry to increase access to technology for first-time buyers. Our collaboration with Paytm Mall and Lenovo to test the omni channel model is aimed to improve the end consumer experience vis-à-vis PC awareness and adoption. We are excited to see how this will play out in tier 2 markets and beyond as consumers get newer ways to interact with technology.”