Months after launching its i2 Lite smartphone, iVoomi has introduced its India-first sub-brand ‘Innelo’, which will be an online-specific line of smartphones to cater to the needs of Indian users. the first product under the Innelo branding will be released exclusively through Amazon India in September.
iVoomi said that the Innelo product range will include smartphones, smart accessories and will be backed by supply chain, operations and service infrastructure of iVoomi for operations in India. The company will also provide its own 500+ network of service centres across the country for the new brand.
The first product to be launched in India will be the Innelo 1 Smartphone which will come with a notched display on the front and will be released during the latter part of September.
Speaking about the launch Innelo India CEO, Ashwin Bhandari said “We are delighted to bring our sub-brand Innelo to India. With a vision to capture the premium smartphones and accessories market, we aim to bring high-end technology products and offer them at pocket-friendly prices. With Innelo, we intend to become a sustainable, youth-centric technology conglomerate; creating products for India, in India. The brand’s products are tailor-made to suit the Indian audience and environment. These products would be launched in the price segment of 7K to 13K. We are in India for the long run and will affirmatively contribute to the ‘Make in India’ initiative. Currently, the company’s products would be assembled and packaged in India”.