Instagram has today announced the launch of a new feature for its users across different platform. The brand has introduced @mention Sharing, which is available on both iOS and Android as part of Instagram version 48.
Through this feature when a user mentions some other user in their story, the latter can also share that same photo or video into his/her own story. When the user will mentions you in their story, you receive a notification in your Direct message thread with that person.
There you will see an option to add that content to your own story. Tap it to see that story as a sticker and one can scale, rotate and position it and add creative tools like text or stickers on to it as well. When your followers see the story, the original poster’s username will appear and will be tappable, so people can explore friend’s profile as well. Only public accounts can have their stories shared.
Meanwhile, Instagram appears to be working on competing with YouTube and Snapchat by hosting a dedicated space where it’ll allow users to stream videos of resolution as much as 4K that span an hour long.
Reports suggest that the Facebook-owned company is in contacts with several social media channels and publishers to know in detail as to what is in demand when it comes to creating and publishing content. Instagram will use this knowledge to develop a free space in its platform where users will be able to watch music videos, scripted shows or even live content be it in vertical or fullscreen mode.