Paytm, which announces itself as India’s largest mobile payment and commerce platform, with a vision to remove cash transactions, has announced a key win. The company claims that State Transport Undertakings of Uttarakhand and Rajasthan will here on accept payment through Paytm. For Unreserved tickets. Yes, that last line is really the key, as unreserved tickets remain the biggest chunk of sold tickets even today.
The company claims that travellers can now pay at inter-city bus counters with their Paytm Wallets. If executed well on the ground, this could be a major step for the company to expand its market, by providing a great use case for even more customers.
Paying using Paytm should make the ticket booking process faster, more efficient and hassle-free. The idea is the same as everywhere else. Paytm users can simply scan the Paytm QR Code and send the exact amount to book their bus tickets. there will be zero transaction fees.
Kiran Vasireddy, Vice President, Paytm said, “With this use case, Paytm has achieved a breakthrough in bringing digital payments to the unreserved bus ticketing sector. This is only a sneak peek into how the convenience of Mobile Wallets can revolutionise the transport sector. Going forward, we will enable the Paytm Wallet at various state-owned as well as private operators to drive our vision of making payments cashless across India.”
While the move no doubt signals a positive move for Paytm and strengthens the use case for more such opportunities, in this case, we would still recommend caution before heading off for your next trip with just your loaded Paytm wallet in your smartphone. Ticket sellers in state transport firms can be remarkably old-fashioned in their adoption of a new technology like this and don’t be surprised with excuses like ‘ not working’, ‘not activated’ or simply ‘ not today’ when you try to use the wallet with them.
Further, the transport undertakings in South India are far savvier and professional, so adoption by them would really be the best test of this move.
Perhaps Paytm could devise a great cashback scheme or to encourage usage among the sellers this time.