iFFALCON has announced the launch of its iFFALCON K31 series of Android Smart TVs in India. The new iFFALCON TVs will come with the latest Android 9 Pie, 4K panels and HDR support and will be available for a starting price of Rs 27,999.
The iFFALCON K31 Android Smart TVs will be available in three screen sizes – 43-inch, 50-inch and 55-inch. The prices of 43-inch, 50-inch and 55-inch iFFALCON K31 Android TVs are Rs 27,999, Rs 32,999 and Rs 37,999 respectively. However, the TVs will be available as part of its first flash sale from August 6 on Flipkart for introductory flash sale prices of Rs 25,999, Rs 30,999 and Rs 35,999 respectively for the 43-inch, 50-inch and 55-inch versions.
All three iFFALCON K31 TVs come with 4K resolution of 3840 x 2160 pixels, HDR10 standard, 270 nits brightness and 60Hz refresh rate. There’s an AI Picture Engine which offers Picture Enhancement for a depth of field effect, Brightness Precision Control for changing brightness levels between scenes and AI Dynamic Picture Adjustment to synchronise images and sound of the content.
The iFFALCON K31 TV runs on Android 9 Pie and offers access to the Google Play Store. Users can enjoy movies, shows, and games through a slew of apps including YouTube, Netflix, Zee5, Hotstar, Voot, and more. Additionally, the TV comes with Built-in Chromecast to cast content from an Android or iOS device to the TV.
The K31 is powered by a Quad-core Amlogic processor with a Triple-core 600-800 MHz GPU, 2GB DDR3 RAM, and 16 GB of storage. Connectivity options include 3 HDMI ports, 2 USB ports, Bluetooth, WiFi, a headphone jack and a SPDIF Audio Connector. With the SPDIF Audio Connector, users can connect to all sources of audio and video at home, including cable, satellite box, Blu-Ray player, DVD player, video game console and computers.
The TV comes with Hands-free AI Voice Interaction offering support for Hindi, Tamil, Telugu, and more. There’s an AI Interconnection feature which allows users to connect to other smart home devices like lights, curtains and more. The TV is enabled with Micro Dimming which adjusts the brightness and darkness of the screen by analysing theTV’s content to offer better contrast and picture quality.
Speaking about the launch, TCL India MD, Mike Chen “We are glad to unveil the latest product by the house of iFFALCON, the K310 Smart TV, exclusively on Flipkart. The latest launch is aligned with our brand’s motto that says Simple Joy, Simple Love. With the latest offering, we are bringing the world of entertainment and superior functionalities to our users, in the most simplified and easy form. They can not only control their Smart TV but also other Smart Home devices and that’s the beauty of simplification. Furthermore, we have used AI in the very design of the TV, using the algorithms to dynamically upgrade picture quality, sound, signal strength etc. to give the most immersive and realistic experience to our users. We are affirmative, that India’s growing brigade of tech and digitally savvy users would like this offering and look forward to a positive response”.
Flipkart Mobiles and Large Appliances Senior VP, Ajay Yadav also commented saying “Flipkart’s constant endeavour has been to understand the evolving needs of our consumers and offer the best of technology to cater to these needs. In line with this vision, we are happy to launch the latest Smart TV from iFFALCON by TCL, one of the bestselling television brands in the world. The product offers the best in class technology features along with greater efficiency in terms of picture quality and sound. This launch is an added testimony to our position as India’s most preferred destination for televisions”.