Idea Cellular today announced affordable range of 4G/3G night data packs. As per the operator, these packs are exclusively customised for night surfers and it would help Idea users save up to 50 per cent of their cost. Idea also announced a Day and Night Twin pack which, it claimed, offers 30 per cent discount to customers as compared to existing data packs.
The night pack offers 1GB of data at Rs 125 for a month. The Day and Night Twin packs start from Rs 115 for 500 MB (250 MB Day + 250 MB Night) per month and go up to 40 GB (20GB Day + 20GB Night).
Talking about the newly announced affordable data packs, Sashi Shankar, chief marketing officer, Idea Cellular said, “Many consumers today, especially the working population, access the internet during the night. Acknowledging this trend Idea has announced the unique and special Night Packs as well as the Day & Night Twin packs to offer subscribers an affordable and convenient option to access the internet. We hope our subscribers derive maximum benefit from this initiative and are able to access the internet at night without having to worry about exceeding their data limits or their expenses.â€
The Night packs and Day & Night packs are available to all Idea subscribers across Idea 3G and 4G circles.