HomeNewsIdea Money launches Retailer Assisted Model to promote digital payment

Idea Money launches Retailer Assisted Model to promote digital payment

The Retailer Assisted Model will drive usage of several value-added products with retail outlets for its wallet customers.

Idea Money, a digital wallet service from Idea Cellular, has today announced a new Retailer Assisted Model to drive usage of several value-added products with retail outlets for its wallet customers, both digital and non-digital, bringing them into the fold of digital payments.

This model will enable retailers to conduct transactions with the customers’ Idea Money wallet, without the need of customers to use an app. Users will be able to pay prepaid and postpaid bill, DTH recharge, utility bill payment, and can transfer money into any account for any bank across India using Idea Money.

The model also allows users to book airline/bus ticket and hotel booking, in addition to the regular DMR (Domestic Money Remittance). For this, the company has partnered with the company has partnered with online and offline retailers and merchants across geographies, allowing Idea’s 185 million customer base to use its digital wallet services effortlessly.

Commenting on the launch, Sudhakar Ramasubramanian, CEO (Designate), Aditya Birla Idea Payments Bank Ltd, said, “With less than 15 percent of internet users in India who actually buy digitally, we feel that the Retailer Assisted Module, will also help new-to-digital customers get online and experience the convenience and benefits of e-commerce. This platform will also help our Retailer network reap the benefits of going digital by reaching out to the customers with a plethora of products and services, and earn additional income.”

For those who are not aware, Idea Money is a digital wallet service offered by Idea Cellular Ltd. through its subsidiary Idea Mobile Commerce Services Ltd. Like other wallet services, Idea Money helps you to transfer money to a bank account (IMPS & NEFT), pay bills, recharges, DMR, person to person money transfer and merchant payments.

The wallet service can be also used on a feature phone through USSD or assisted mode and the company also offers both cash and web loading (through net banking) into the wallets. Idea Money is available to download from Google Play Store and Apple App Store.

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