Following Idea's mobile number portability advertisements featuring Abhishek Bachchan, the operator has launched an MNP helpline.
Mobile number portability (MNP), which enables people to switch telecom service providers without changing their mobile number, will be launched nationwide on January 20.
Idea cellular has been pushing other operators' subscribers to opt for its services through a number of commercials that advertise its economical bills and prompt customer service.
Idea's new toll free number will offer information on MNP, and will process porting requests of mobile subscribers who wish to switch to Idea.
Speaking on the new initiative, Anupama Ahluwalia, the senior vice president of marketing at Idea Cellular said, "MNP will empower the 700 million mobile consumers in India to exercise choice. Idea has taken the responsibility of making consumers aware about various aspects of MNP."
Idea has also launched a microsite getidea.co.in, which is an MNP information portal.
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