In a move to counter Reliance Jio triple cashback offer, Idea Cellular has today announced the launch of ‘Magic Cashback’. The telecom operator is offering cashback worth Rs 3,300 under this offer. The offer is applicable to all existing and new Idea prepaid customers until February 10, 2018.
Under this cashback, Idea customers need to recharge of Rs 398 and above through online channel. Users will then get eight discount vouchers of Rs 50 each, which similar to what Reliance Jio is offering. Further, these discount vouchers can be redeemed by customers on subsequent recharges of Rs. 300 and above over a period of 1 year.
Customers will also receive five shopping coupons worth Rs 2700 which can be used at the partner stores or website on a range of brands. If the recharge is done through My Idea App or Idea Website, customers can also avail the wallet cashback offer up to Rs 200. The Rs. 398 recharge offers unlimited voice calls including local, STD and national roaming, 1 GB data per day, and 100 SMS daily, for a period of 70 days.
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Commenting on the launch, Sunil Tolani, Digital Head, Idea Cellular, said “’Magic’ as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as ‘Magic Cashback’, offering huge benefits worth Rs 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.”