Idea Cellular has joined hands with Eros for 4G content. This will allow Idea’s 4G subscribers to get access to Eros Now’s premium bundled services including movies, music, TV content, Eros Now originals and much more, at a monthly subscription price of just Rs. 49. Idea is also offering a special subscription offer at just Rs. 29 per month for its new 4G customers till March 31, 2016.
Idea has recently announced the launch of 4G services across five southern states of India and plans to expand to 750 towns in 10 service areas, by June 2016.
Commenting on the partnership with Idea Cellular, Rishika Lulla Singh, chief operating officer, Eros Digital said, “With the growing penetration of data services across India, content consumption is surging across consumers. Eros Now’s association with a leading telecom player like Idea provides us the ideal platform to reach a larger subscriber base and offer a very compelling array of Bollywood and regional content. This strategic association with IDEA is the beginning of a long term relationship we intend to build in the future.”
Sashi Shankar, CMO, Idea Cellular, further added, “With IDEA’s foray into 4G services, we are strengthening our 4G portfolio and digital presence through an assortment of Digital content in partnership with leading content aggregators, handset manufacturers and e-commerce retailers. ‘Movies and Videos’ is the highest consumed service category by data consumers on the IDEA network, and I’m confident that our association with ErosNow will provide an enriching experience to our 4G customers.”