To cash in on the popularity of Bollywood actor Salman Khan, Hungama has created a special page on its website offering exclusive images, music and videos of the superstar. The page is titled ‘Bhai Special’.
The service also gives you access seamlessly over the web and mobile. Consumers and fans can also leave messages for their beloved superstar, which may give them a chance to meet Salman Khan in person.
Commenting on this initiative Siddhartha Roy, chief operating officer, Hungama Digital Media, said, “With digital media, consumers now have the very best of entertainment content on their fingertips. The ‘Bhai Special’ is an endeavour to bundle content that consumers are searching for and present it in one convenient destination page. This allows them easy access to content they are most interested in, helps them discover content that is specific to their taste.”
He added, “Hungama will introduce bundling of content on a more regular basis in the future. These bundles will range from being celebrity specific, to festival based, or even tied in to various occasions.”
The ‘Bhai Special’ has the same pricing models as the rest of Hungama.com- Rs 10 for single downloads, Rs 20 for the value pack of 4 downloads, Rs 99 for the Super Value pack for 99 downloads on 30 days and the monthly subscription of Rs 99 for unlimited downloads. The service is compatible with over 400 mobile handsets as well as personal computers.