Biometric and activity data-driven company, Huami has today announced its partnership with McLaren Applied Technologies to jointly develop co-branded intelligent, data-driven, customised performance optimisation solutions and wearable technologies in the future. The resulting co-branded products will provide users with a comprehensive view of their biometric and activity data when concerning health and wellness-based activities and competitive e-sports.
The first stage of the collaboration will see Huami Partner with McLaren Shadow Project esports competition. Huami technology will be used to help select the winner of the competition which will be held at the McLaren Technology Centre between January 16 and January 17. The winner will be chosen from seven finalists after four days of virtual and real-world racing as well as rigorous human performance testing by McLaren Applied Technologies.
In the week during the course of the finals, there will be assessment sessions that will include stimulus detection, central processing, physical capabilities and driving skill that will utilize biometric data collected from Huami’s high-quality wearable products to evaluate human performance characteristics exhibited during the event.
Speaking about their latest development, Huami Corporation VP, Tommy Tang said “We are excited to be working with world-leading performance design and technology solutions provider McLaren Applied Technologies and official partner to McLaren Shadow Project. As part of our strategic collaboration, we will integrate our mutually compatible technologies to develop an innovative wearable design and create a comprehensive user experience. As a partner to McLaren Shadow Project this programme will enable Huami’s devices to be used as an invaluable data source to detail compelling insights about human physical performance that works across different sectors, including wellness and e-sports”.
Head of Human Performance at McLaren Applied Technologies, Mike Collier also commented saying “This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership. The involvement of McLaren Applied Technologies in the McLaren Shadow Project is a key differentiator between our competition and others in the racing e-sports space. This offering has only been strengthened by this partnership with Huami and we’re pleased to have such a trusted partner on-board to help crown our winner”.
The live finals of the McLaren Shadow Project will be streamed via theMcLaren YouTube Channelon January 16 and January 17.