Haier has launched a new range of Bottom Mounted, Top Mounted and Direct Cool refrigerators with a luxurious glass-finish in a move to strengthen its position in the Indian market. While the Bottom & Top Mounted Refrigerators boast of a new Spiral Glass finish, the Direct Cool Refrigerators are available in both Spiral & Wave Glass styles. The new lineup of Haier Refrigerators is available for a starting price of Rs 21,000.
Starting off with the cheapest of the lot, Haier’s new Direct Cool Refrigerators come in 8 different variants with a sturdy build and stylish design. The refrigerators have high-quality heavy-duty compressors for faster cooling and limited annual power consumption of only 128 units for 5-star and 168 for 4-star respectively. The DC Refrigerators are capable of providing effective and efficient cooling due to its thickest PUF insulation of 6.5 cm. The units come with 1 Hour Icing Technology that helps in making ice in about 60 minutes. Being the cheapest of the three, the Direct Cool Refrigerators are available for a starting price of Rs 21,000.
Next up, the futuristic 5-in-1 convertible range of Top Mounted Refrigerators which offers a heavy duty twin inverter compressor that can convert the freezer into a fridge and back to a freezer with five convertible options within 50 minutes. The refrigerators feature energy saving and retention modes that help users in saving energy and maintaining cooling retention in the refrigerator. The new Top-Mounted Refrigerators also come with turbo icing feature that helps make ice in just 49 minutes. These refrigerators start for an asking price of Rs 34,500.
Haier’s flagship Bottom Mounted Refrigerators (BMRs) come in four variants and has a freezer section mounted at the bottom and refrigerator section at the top. To better the offerings of its top-mounted fridges, the BMRs feature 8-in-1 convertible modes allowing users to convert the freezer portion into a fridge or back to a freezer. The new BMRs provide a wide capacity ranging from 256 litres to 345 litres and come with twin inverter technology, turbo icing technology that makes ice in just 49 minutes. The Haier Bottom Mounted Refrigerators are available for a starting price of Rs 36,300 with a warranty of 10 years on the compressor as well as the fan motor.
Commenting on the launch, Haier India President, Eric Braganza said “India is an important market for us and we believe in developing superior quality products to meet the needs of the Indian consumers. The new models have been introduced to showcase our commitment and legacy that is built upon customer-inspired innovation. The refreshed aesthetics and features of our new refrigerator range bring together the best-in-class design and functionality to appeal to the modern contemporary consumers”.