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Greenpeace movement goes mobile

By: Rahul Gupta, The Mobile Indian, New Delhi Last updated : December 26, 2018 4:03 pm

Now to join the Greenpeace pledge all you have to do is give a missed call!
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Greenpeace, the International environmental NGO, has joined hands with Bangalore based mobile technology company, ZipDial in order to provide a simple and easier method to join their cause in order to protect the environment.

For their latest campaign against the coal mining in regions like the Chandrapur region of Maharashtra or Singrauli, Greenpeace in collaboration with ZipDial is urging people pledge their support in this fight to save the environment. To join this revolution all people have to do is give a missed call to +918049311109 and their support for the movement against mining will be recorded as support.

Those who use their mobile phone will also get a unique reference code which can be shared with other users to gather their own support in support of the protest and gain social recognition in the process.

Commenting on the performance of the campaign, chief executive officer of ZipDial, Valerie R Wagoner said, "We are delighted that our platform has been useful for this important cause. The campaign has produced good results and this is the core advantage of running a campaign on ZipDial platform. One does not need a fancy phone or data connectivity to participate. Any phone with simplest of features can be used to participate in a ZipDial campaign, hence resulting in a high engagement ratio for the marketers spend. Not many platforms can result in such numbers for any campaign with minimum promotional budgets."

In the past couple of years Voice and data communication methods such as mobile phones, SMS, and even regular landline based telephony has emerged out to be a very powerful medium of social awareness. Anna Hazare's movement is one of the very successful movements that used same communications channel to popularise their social cause. Following that even Narendra Modi could not ignore the power of telecommunications and got great support of its followers through the use of same medium.

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