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Google to rank down websites showing intrusive Ads

Intrusive interstitials are those annoying pop-up ads which won't close and land you on several spam pages.

Google has announced that it will soon start punishing websites who show annoying pop up ads. A lot of times we have experienced that websites are fully covered with numerous pop-up advertisements and these advertisements are difficult to close because of the tiny ‘close’ buttons or marks. Also, accidentally clicking these ads takes you to number of spam pages which can eventually harm your device with malware attack.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible, this can be problematic on mobile devices where screens are often smaller,” Google’s product manager Doantam Phan said in a blog post.
“To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly,” he added in the blog post.

These pop ups or intrusive interstitials as referred by Google, are extremely annoying and it’s good to see Google taking the steps in order to rank down these websites. But, this initiative won’t affect the websites which show ads regarding cookies and age verification as it comes under legal obligation. It will also won’t affect websites asking you to login every 2 minutes. Thankfully, websites showing ads which induce you to conduct surveys or install a certain app or software will be punished and rightfully ranked down.

Additionally, Google is also planning to remove the ‘mobile friendly’ tag from various websites as its own research indicates that more than 85% of the websites are mobile friendly. This will allow Google to display the search results uncluttered and simple.

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