A week after building a prototype for AI-driven audio news feed on Assistant, Google has now announced an update to the Google Search and Google Lens features, especially for Indian users. The Mountain View giant’s Indian counterpart has unveiled a new and immersive shopping search experience called “Shopping Homepage” in the country, allowing users to filter through offers, review prices from multiple retailers and find the products they are looking for.
The new ‘Shopping Homepage’ is a made-to-browse destination for shoppers to search across multiple product categories, and browse products from thousands of retailers. Google has added smart features like price drops and a collection of the most popular products. Shopping Homepage will also be available as PWA (Progressive Web App) on entry level phones which are in abundant use in the country.
Shopping Homepage will be available as ‘Shopping Tab’ in Google Search and Style Search in Google Lens. The former will show product lists, local store inventory, prices across several retailers and let users post queries in Hindi and English. Google Lens will now let users find products such as clothes, furniture, and home decor, by simply pointing their camera on an item.
Speaking about the latest development, Google Product Management VP, Surojit Chatterjee said “More than 40 million Indians are coming online every year, and search is an integral part of their online journey. From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope this new shopping experience will make finding what people are looking for just a little bit easier”.
Additionally, Google has expanded the Merchant Center to Hindi which means retailers can now use upload product details and ad pages in Hindi across Google.
Commenting on the latest Merchant Center update, Surojit said: “With this launch, our aim is to support the entire retail ecosystem, from shopping sites and large retailers to small local shops, and give them the tools, technology and scale to thrive in today’s digital economy”.