HomeNewsGoogle eyes music market, acquires PushLife

Google eyes music market, acquires PushLife

Google might launch its own music service, as it has acquired Canada-based mobile music streaming service PushLife.

Google has acquired Canada-based mobile music streaming service PushLife, an indication that the internet giant is eying to launch its own music service.

Founded in 2008, PushLife’s service allows users to buy and synchronise music on their phones with music libraries on their PCs, using iTunes or Windows Media Players as the primary storage centres.

The services of PushLife are currently supported on Nokia (S40 and S60) devices, as well as handsets from LG, Samsung, BlackBerry and other Android devices. However, the services are not currently available on iPhones.

In a statement, PushLife has said that Google is a perfect fit for the company as “there’s a lot more work to do in the mobile space, like improving the way applications look and making them easier to use.”

The PushLife service will eventually be discontinued, and replaced by Google’s own replacement created through this acquisition.

Apple currently dominates the music market through its iTunes service, which is available across iPod, iPhone, and iPad. Nokia also has started its Ovi music service, which is also gaining a lot of popularity.

Google, which dominates smartphone market through its mobile operating system Android, has no presence in the music market. In the mobile content space music is the biggest revenue generator with more than half the revenue contribution and as such becomes very attractive place to be in.

Financial details of the transaction have not been disclosed.

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