Cricket fans will have to dial 09004444444 from a mobile phone to get latest cricket scores of IPL matches that is starting from 8 April.
To take advantage of the service, the cricket fans will have to dial 09004444444 from a mobile phone.
"After the call, the phone will automatically disconnect and in some moment, DNA Infoline's application based on our Keygoe System will send the SMS with the latest score to the phone number from where the call would have come," said Hariharan Iyer, sales director (South Asia) Donjin Communication.
The service is based on Keygoe System by Donjin. DNA Infoline had initiated the "Miss call pe Score" service during the ICC World Cup in the western part of India. During the ICC World Cup, it received around nine crore calls. On an average around 12 to 18 lakh call per day were made by the cricket fans seeking the latest score. The Indo-Pak semi-final match itself resulted in 1.32 crore miss calls.
Due to the anticipated huge traffic of calls for DNA Infoline "Miss call pe Score" service, the company has deployed 16 PRI lines which would mean that at any given point of time during the IPL match, 480 calls will be serviced simultaneously.
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