Indian e-commerce giant, Flipkart, is all set to venture into the streaming domain pretty soon. The company is planning to launch its own video streaming service in India in near future.
Kalyan Krishnamurthy, Group CEO at Flipkart, told BloombergQuint in an interview that the company is planning launch the on-demand video streaming service in India soon. He said that the e-commerce portal’s user base largely consists of the 18-35 age group, which watches a lot of videos, both in terms of time spend and frequency. The company is planning to attract more loyal users to its platform with the upcoming service.
“Do we want to have a partnership with leading players in the industry to offer some of the services in video? We probably want to do that,” told the publication. Krishnamurthy said that the company will look into acquisitions and partnerships for its upcoming video streaming service.
With this, Flipkart is now planning to take on its arch rival, Amazon, in the video streaming business. Amazon is currently offering Prime Videos and Prime Music as a part of its annual Prime membership. On the other hand, it will surely face stiff competition from other players like Netflix, which is now focusing more on the Indian streaming market. We then have different players like Voot, Hotstar, ALT Balaji, Zee5 and more that offers a wide range of shows and movies to its user base.