If you are one of those, who like to watch videos on Facebook on a regular basis, then here is some good news for you. The social media giant is reported to be working on a video app specifically meant for set-top boxes, including Apple’s streaming box Apple TV.
According to a report by Wall Street Journal, the social media giant is talking with multiple media organisations to license a variety of long-form, TV-style video content which will include scripted shows and sports event that would be exclusive to the Facebook. The initiative is in line with company vision to move to a video-first business. A new app from the social networking site for different set-top boxes could be beneficial for the company to generate more video ad based revenues.
It is a well-known fact that Facebook is pushing hard for the video content on its social media site. The popular one is the Live videos, which makes it easier for users to live stream without many efforts. The company has recently rolled out the live streaming option to famous photo-sharing app, Instagram known as Live Stories.
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The brand is also planning to add video ads inside its live videos, to attract more revenue options. Unlike YouTube ads, which begin before the main clip, Facebook’s video ads would start about 20 seconds after the main clip has started and would last for about 15 seconds. However, the Journal report did not reveal much about the upcoming application, so it would be interesting to see how Facebook would implement this concept in reality.