Lava is working on a new smartphone to expand its lineup in India. The device will be priced below Rs 20,000.
Sunil Raina, managing director of Lava International, told The Mobile Indian, “We are planning to release a smartphone with features that will set a new benchmark in its segment for less than Rs 20,000 sometime between June and July.” He didn’t share any other details.
However, sources familiar with the development said, “Lava’s new smartphone will play big on display and Processor in its price segment and could be priced below Rs 15,000.”
Talking about Lava’s growth, Raina said, “As per a research report, Lava was the fastest-growing brand in the Rs 10,000 to Rs 20,000 segment last year in India, and this year, we are poised to continue the growth momentum.”
Lava has been selling smartphones priced under Rs 20,000 for some time now. It seems the brand is focused on consolidating its position in this price segment before considering other segments. Having said that, Lava does have an aspiration to move to the next price segment. Raina said, “We plan to offer phones in the Rs 30,000 price segment in the near future, but as of now, I don’t have a confirmed timeline as the work is in progress.”
Android update roadmap for Lava smartphones
In addition, Raina revealed the Android 14 roadmap for the Lava Agni 2 5G and other Lava devices. The Lava Agni 2 5G will receive the Android 14 update in the next 2 to 3 weeks, i.e. 15 to 20 days. As for the other models, such as the Lava Blaze Curve 5G and those that are eligible for the Android 14 update, they will all be receiving it in the next 2 to 3 months, confirmed Raina.
Lava Smartwatches
Lava has recently expanded its product line by entering the smartwatch market. The company has launched two new smartwatches, the Lava Prowatch ZN and Lava Prowatch VN. The Prowatch ZN has a circular dial, while the Prowatch VN features a square dial. In its segment, the Prowatch ZN is the first smartwatch to offer Gorilla Glass 3 protection on the screen.
The Prowatch ZN will be available for purchase from 26th April, 12 PM onwards on Amazon, Lava E-store, and Lava Retail Network. It will be priced at Rs 4,999 for the silicone strap model and Rs 5,999 for the metal strap variant. As a part of a special launch offer for a limited time, you can purchase the silicone strap model for Rs 2,5999 and the metal strap variant for Rs 2,999.
On the other hand, Prowatch VN will be available for customers at a special launch price of Rs 1,999, while its original cost is Rs 3,999. The watch comes with a 2-year warranty and will be available for purchase on Amazon, Lava E-store, and Lava Retail Network starting from April 26th, 12 PM. It comes in Delft Blue, Moore Black, and Gull Grey shades.