HomeNewsElectronic Arts (EA) to shift focus to Android OS

Electronic Arts (EA) to shift focus to Android OS

The firm has already published some of its games to the Android platform, including the Apple App Store hit - Need for Speed Shift.

Electronic Arts (EA) is going to turn its attention to Android mobile OS following its successes on Apple’s App Store, according to gaming website Develop.
The firm has already published some of its games to Android, including the Apple App Store hit – Need for Speed Shift.

Adam Sussman, the vice president of worldwide publishing at EA Mobile, said, “Expanding our world-class franchises onto the emerging Android marketplace brings our popular, award-winning games to more phones, more carriers and ultimately, more consumers.”

Electronic Arts recently claimed that the global mobile games market will be worth $3.4 billion this year, rising to $4.5 billion in 2013.

 

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