A new mobile app rating system, similar to the video game rating system already in place, has been introduced by the wireless trade industry association (CTIA) and Entertainment Software Rating Board. The new rating system will guide the parents and children whenever mobile apps show inappropriate content. The rating system from Entertainment Software Rating Board (ESRB) will have seven classifications, right from “Early Childhood” to “Adults Only”.
The rollout schedule will differ as per different mobile app stores, and the rating process will be quick as per the statement released by ESRB. “When developers submit their applications to a participating storefront they will be able to complete a detailed yet quick multiple choice questionnaire that is designed to assess an application’s content and context with respect to its age-appropriateness,” said ESRB in a statement.
Once the answers have been provided by the developers, the apps will be rated promptly.
BlackBerry is bringing the proposed app rating system to its app store – BlackBerry App World. “Our content rating system has been planned out based on input from our carrier, consumer, and developer partners to make sure we’ve implemented a content rating system that helps parents control what types of content their children have access to,” said RIM, the makers of BlackBerry, on its official blog.
Google and Apple, however, have a different point of view. Apple is reportedly in favour of its own rating system and the Google view is no different.
“We’ve put a lot of effort into Android Market’s rating system, which now works well globally,” said Google spokesman Christopher Katsaros some time back. “While we support other systems, we think it’s best for Android users and developers to stick with Android’s existing ratings.”