Device World Leadership Awards 2017: Nikon is the DSLR Company of the Year

By: The Mobile Indian network, New Delhi Last updated : December 26, 2018 4:03 pm

The survey findings were revealed during Device World 2017 event on November 22, 2017, in New Delhi.

Nikon has been voted as the most preferred company in the DSLR camera segment in the Consumer Device Survey 2017, which was jointly released by The Mobile Indian and TeleAnalysis.


The survey findings were revealed during Device World 2017 event on November 22, 2017, in New Delhi and the winners in various survey categories were also felicitated during the one-day conference.



In the nation-wide survey was done taking into account the feedbacks from Indian consumer device users in five zones –east, west, north, south and central – of the country. The sample size was over 1.5 lakh spanning 30 cities.


Nikon camera


The brand has a strong presence in different segments like point and shoot, DSLRs, compact cameras and more. Not only this, the brand has a strong network of after-sales support and it is popular among a majority of people across the country, be it professional photographers to amateurs.


Strengthening its presence in DSLR segment, the company introduced its flagship D850 DSLR camera. The device is priced at Rs 254,950 for body only and Rs 299,950 with AF-S NIKKOR 24-120mm f/4G ED VR lens.


The major highlight of the camera is full-frame FX-format 45.7-megapixel CMOS sensor along with Expeed 5 image-processing engine.The camera has an ISO sensitivity range from ISO 64 to 25600, which is expandable from Lo 1 (ISO 32) to Hi 2 (ISO 102400). The device comes with 4K UHD support and 8K time-lapse movie production. The camera also allows RAW batch processing, exposure metering range expansion, and a peaking function that enables accurate manual focusing.

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