The Mobile Indian (TMI) and TeleAnalysis, two of India’s leading online media tracking the Information and Communications Technology industry, released the Consumer Devices Survey 2017 for the Indian consumer devices industry.
The survey findings were revealed during Device World 2017 event on November 22, 2017, in New Delhi and the winners in various survey categories were also felicitated during the one-day conference.
The event saw participation from top consumer brands in the country and eminent industry stalwarts including Sunil Dutt, President, Devices, Reliance Jio; P Sanjeev, Josh Foulger, MD, Foxconn India, VP -Sales, Huawei, Vikas Agarwal, GM, OnePlus, Sanjay Kalirona, CEO, Comio, Suneet Singh Tuli, co-founder, DataWind shared their views and ideas during the event.
According to the survey, Chinese smartphone brand Xiaomi’s Redmi Note 4 is the most preferred smartphone in the ‘budget’ category with a price range below Rs 8,000. Over 43% of the respondents voted for Xiaomi Redmi Note 4 as their preferred choice. Incidentally, the budget phone was the Chinese firm’s highest selling smartphone. In last year’s survey Motorola Moto E was the most preferred budget smartphone.
In the midsegment with having a price range between Rs 12,000 to Rs 20,000, consumers first choice was Huawei Honor 9i with 39% vote share. In the premium smartphone category, with a price range of above Rs 35,000, consumers find Samsung Galaxy S 8 as the most preferred device bettering than iPhone 8, Google Pixel 2 and OnePlus 5.
In all the above three categories, unfortunately, customers did not mention even a single smartphone from Indian smartphone brands.
Among the new smartphone companies that have entered into India in last one year, a whopping 51 percent respondents felt Chinese brand Comio would emerge as a strong player. The nation-wide survey was done taking into account the feedbacks from Indian consumer device users in five zones –east, west, north, south and central – of the country. The sample size was over 15,00,00 spanning 30 cities.
“The Indian smartphone industry is very dynamic and on an average, there is a phone being launched every alternate week. So, we wanted to take consumers’ feedback on what they feel about their smartphone brands. This survey finding is also a testimony of customer’s trust in their smartphone brands and at the same time it sends a message about what the customers expect from these companies in future,” said Sandeep Budki, Founder & Editor, The Mobile Indian.
“The survey is like a litmus test for the smartphone brands as it captures the feedback of the customers and it says it aloud if their strategy is on right track or not.” said Gyana Ranjan Swain, Co-Founder & Editor, TeleAnalysis.
Device World Leadership Awards 2017:
- Smartphone Of The Year – Budget (Xiaomi Redmi Note 4)
- Smartphone Of The Year -Mid-range (Honor 9i)
- Smartphone Of The Year – Premium (Samsung Galaxy S8)
- Smart TV Brand Of The Year- Below 55” (Samsung)
- Smart TV Brand of The Year- Above 55” LG
- Innovative Refrigerator Of The Year LG Instaview)
- Laptop Company Of The Year-Budget (Acer )
- Laptop Company Of The Year-Mid-Range (Lenovo)
- Laptop Company Of The Year-Premium (Dell)
- Printer Company Of The Year (HP)
- Fitness Band Company Of The Year (GOQii)
- Smart Watch Company Of The Year (Samsung)
- Digital Media Player Of The Year (Amazon Fire TV Stick)
- Chipset Company Of Thhe Year (Qualcomm)
- DSLR Camera Company Of The Year (Nikon)
- Emerging Smartphone Company Of The Year (Comio)