After the acquisition of Lala.com (an online music store that allows users to purchase and play full length songs) in December 2009, Apple is finally made up its mind to use it to provide free cloud based storage and playback service for its users.
The news came as a big surprise when Apple clearly stated to various music label companies that its cloud based iTunes service will be available free of cost without any subscription fees.
The cloud based iTunes service will be used by Apple users to create an online backup of their music on Apple’s servers, which the users can link to as many Apple devices like iPad, iPhone, iMac and use the service without any subscription charges or any other associated charges.
This announcement came as a big relief to millions of iTunes user around the globe but Google seems a little worried because of it. Google has its plans to launch a subscription based music service soon this year and how this move by Apple will affect it will only be known in times to come.
What and how the initiative of Apple will affect the music licensing market for devices is unknown as of now. But one thing is for sure that now with the cloud based iTunes service mobile devices, such as iPad and iPhone, are surely going to benefit a lot with the free sync and store option being provided by Apple.