Apalya to stream IPL matches live on mobile

Apalya Technologies, a Hyderabad-based mobile video service provider, has announced its partnership with Global Cricket Ventures (GCV) for streaming match coverage live to the mobile, for which Apalya will have exclusive rights. The deal has been signed for the next three years, which include the approaching Indian Premiere League 2010.
The partnership will enable cricket fans all over the world to catch IPL action real time, while on the move. Vamshi Reddy, co founder and chief executive officer, Apalya told Telecom Yatra, “We already have arrangements in place with almost all mobile operators and for laptop users live video streaming can be accessed through Tata Photon Mobile Data cards. The service would work on any GPRS enabled handset with support for video streaming.”
The charges for this service, informed Reddy, vary from operator to operator. For example Airtel will charge Rs 40 per week for the service while Idea, MTNL and BSNL will charge Rs 150 for the entire season.
Apalya Technologies will earn revenue in two ways: It will share revenue with the operator and also generate revenue by selling advertising.