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Angry Birds make users happy

With 50 million users and 200 million minutes of game play everyday, advertisers are increasingly finding Angry Birds and similar mobile games attractive.

The popular mobile game Angry Birds has about 50 million users playing the game for 200 million minutes every day. In an interesting move, the creator of Angry Birds, Rovio, is likely to introduce a new in-app payment system called Bad Piggy Bank. The company foresees substantial payments flowing through its system in the near future.

On Rovio’s system users will not have to furnish a credit card number, and instead will be able to make payments against their post paid mobile bill. Developers will have to sign a deal with Rovio to create apps for its platform, but the arrangement is likely to be much better than that of other app stores, according to Rovio.

Advertisers are quickly gravitating towards mobile games and are likely to spend even more in the coming years. $87 million was spent on mobile game advertising last year and the amount is likely to grow to $894 million by 2015.

However, advertising will not be the major source of revenue for mobile games. Money paid by consumers to download games is likely to be ten times the revenue earned from advertising, according to a report by Juniper Research. The report also reveals its assessment that total revenue generated by mobile games is likely to cross $11 billion in 2015.

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