Amazon is wooing Apple iOS developers to port some apps to Kindle, according to reports.
According to the report , Amazon seems to be especially interested in educational apps.
Amazon’s Kindle is well known for its battery life and E-ink technology used on the screen, which doesn’t put a lot of strain on the eyes of the users.
At the same time, the screen is black and white and the contents refresh a bit slowly.
For educational or reference apps, the device is just right which Amazon wants to expand on. For the same reason, games do not look especially good on the Kindle device.
Kindle is a developed platform and it should not find it difficult to attract the developers to itself. There are several options open to the company.
Also, since Kindle already runs on Linux operating system, it can easily adopt the Android operating system.
Amazon’s Kindle anyway does not compete directly with the regular tablets, instead its direct competition is with Barnes and Noble’s Nook Color. If Kindle has to compete with Nook Color, it may offer colour screen and may convert itself into an Android tablet.
But the black and white screen has its own benefits, the most important being longer battery life.
Another option before Kindle may be to offer a colour tablet to the users, and continue with the existing Kindle models in the market, as well.