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Amazon pushing its AppStore

Amazon AppStore is now offering its USA based users, who are buying an Android tablet, credit worth $25 credit to buy apps.

Those USA based users, who are searching for a new tablet and choose to buy one through Amazon, are poised to get a pleasant surprise. Amazon will be giving the users $25 credit to buy apps from the Amazon AppStore, which has about 7,500 apps by now. The promotion will run for a week.

This new offer of Amazon Appstore can be linked to its tablet strategy.
The importance attached to Google’s Android platform by Amazon is unmistakable. It has some time back came out with advertisement backed subsidised Kindle offer. In addition, Amazon has launched a cloud based music service for Android users as well.

The smaller number of apps in the Amazon AppStore, which was launched on March 22, is not limiting the company from being creative in promoting its AppStore.

Amazon realises that incentives are necessary to get more users for the AppStore as users need to go through several steps to download it unlike other application stores which come pre-installed on the phones.

Amazon very well understands it is slightly behind the game compared to other bigger stores, which is why it is betting big on promotions such as ‘free app of the day’ and flexible pricing. The content and the content delivery system are all in place, and the company must be moving quickly towards the next logical step.

The Amazon AppStore has also released a minor update which includes some small bug fixes and improvements. Those who don’t know which version they have need to check it in the settings page of their app. To install the update, users just need to go to the AppStore icon in the notification bar, whenever it appears there.

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