Amazon India is reportedly testing its mobile site with Hindi interface. The e-commerce site has introduced a small pilot project, which features the interface in Hindi text.
According to a report by The Economic Times, the company vision for the next five years is to target the next 100 million e-commerce customers by implementing the Hindi interface on its platform.“We work backwards from our customer needs and continuously explore and experiment with new ways of making the shopping experience convenient and easy for customers in India. As part of that, we have started piloting the Amazon.in shopping experience in Hindi,” a company spokesperson told the publication.
The publication highlights a report by IAMAI and Kantar IMRB that revealed that of the 48` million internet users in the country, 70 per cent users consume Indic content. The report says that 76 per cent users of the internet in rural India consume Indic content, while the proportion is 66 per cent in urban India. However, Amazon is not the first e-commerce player that will support local languages in the country, Snapdeal introduced multi-language support on its platform in 2015.
Meanwhile, Amazon has announced that users can now pay utility bills using Amazon Pay balance. As per the company, users can pay electricity, landline, broadband, gas and postpaid bills for more than 100 billers present in the country including BSES, Tata Power, BESCOM, BSNL, Airtel, Vodafone, Reliance Jio, and ACT. Further, users can also use Amazon Pay to make payments for mobile and DTH recharges. Additionally, users can also pay for credit/debit card bills, book movie tickets and more.